Guides
Straight answers to the things owners ask me before they buy anything. No jargon, and nothing here is a sales pitch with a headline on it.
6 min read
How NFC Business Cards Actually Work
What the chip inside an NFC card does, which phones can read one, and what happens between a tap and a page opening. No app required, on either side.
Read it7 min read
How to Get More Google Reviews Without Asking in Person
Why happy customers forget to leave reviews, and the two things that reliably fix it: removing the friction, and asking at the right moment.
Read it6 min read
What Missed Calls Actually Cost a Small Business
Missed calls do not show up in any report, which is exactly why they are expensive. How to work out what yours cost and what to do about it.
Read it8 min read
NFC or QR Code: Which One Your Business Actually Needs
They solve the same problem in different places. Which one belongs on your counter, your van, and in your wallet, and what the page behind it should actually say.
Read it6 min read
Digital Menus, Done Without Annoying Your Customers
Digital menus got a bad reputation for a specific and fixable reason. What separates one that diners actually like from the kind everybody complained about.
Read it7 min read
What a Small Business Website Actually Needs
Most of what gets sold to small businesses is decoration. The handful of things a visitor is genuinely looking for, and how quickly they decide.
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Something you want explained that is not here? Email markose@destasolutions.com and I will write it.